Case Study: Mr. Roofing achieves 8–11% revenue and stronger customer trust with Yelp

Mr. Roofing - Customer Case Study

Mr. Roofing, a roofing and solar company in South San Francisco owned by Carlos Rodriguez, began noticing customers find them on Yelp after a couple of 5‑star reviews in 2007. The business faced the challenge of managing its online reputation, staying connected to customers, and differentiating itself in a competitive market where perception directly affects demand.

Carlos uses Yelp’s free Business Account tools—responding to reviews, messaging reviewers, posting photos, and using feedback to train his team—to show transparency and care. That strategy has attracted customers, produced positive testimonials (including an Elite Yelper feature), and delivered roughly 8–11% of annual revenue from Yelp inquiries.

Mr. Roofing

Carlos Rodriguez

Owner