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Case Study: Lockbusters achieves most-reviewed NYC locksmith status and prepares to franchise with Yelp
A Yelp Case Study
Lockbusters - Customer Case Study
Lockbusters, founded by Jay Sofer in a Queens garage after the 2008 recession, set out to solve a common problem in the NYC locksmith market: a lack of customer service, transparency and trust. Starting with almost no money and competing in a crowded field, Jay needed a way to stand out and win customers' confidence.
He made transparency and exceptional service the core of the business, actively engaging on Yelp and social media (complete with well-placed puppy photos) to build trust and reviews. The approach paid off: Lockbusters has become the most reviewed locksmith in NYC, has helped thousands of customers, turned Jay into a local celebrity, and is now preparing to franchise.
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Lockbusters
Jay Sofer
Owner