Case Study: Kapow Noodle Bar achieves expansion and customer-driven growth with Yelp

Kapow Noodle Bar - Customer Case Study

Kapow Noodle Bar is a fast-casual ramen and noodle concept from SubCulture Group, led by restaurateur Scott Frielich, built on the company’s philosophy of creating local venues centered on art, music and community. The challenge was launching a trendy noodle-bar concept in unconventional or skeptical locations and growing it beyond its Boca Raton origin while standing out in a competitive South Florida dining scene.

SubCulture addressed this by testing the concept with local research and strategic site choices—opening next to an existing Irish pub in Mizner Park and later expanding to Clematis Street in West Palm—while using customer feedback tools like Yelp to refine the experience. The result: five successful years in Boca, a second location opening in downtown West Palm, and a stronger multi-city presence across Palm Beach County with continued community-driven growth.

Kapow Noodle Bar

Scott Frielich

Owner