Yelp
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Case Study: Farmers Insurance achieves 148% increase in user views with Yelp Ads
A Yelp Case Study
Farmers Insurance partnered with Yelp to provide its agents with Yelp education and Yelp Ads discounts
Farmers Insurance agent Sirak Tegbaru in El Cerrito partnered with Yelp to help his office stand out in a saturated local insurance market. Facing limited returns from traditional Yellow Pages and door hanger ads, he sought a more effective way to showcase his business to nearby customers.
Yelp provided agent education and discounted Yelp Ads, so Sirak reallocated his marketing budget to Yelp. In the eight months after starting Yelp Ads, user views rose from a six‑month average of 23 to as high as 66, delivering a 148% increase in user views and measurably boosting his local visibility.
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Farmers Insurance
Sirak Tegbaru
Agent