Case Study: The Dwyer Group achieves 133% increase in customer leads and 2x view-to-lead conversion with Yelp

Dwyer Group partnered with Yelp to provide its franchisees with Yelp education and Yelp Ads discounts

Dwyer Group, owner of 11 home‑services brands including Mr. Electric and Mr. Rooter, needed new ways to drive leads to its franchisees and stay competitive in local marketing. The company sought an innovative platform to increase customer acquisition across its franchise network.

Dwyer Group made Yelp an official vendor partner—providing franchisees with Yelp education, Ads discounts and Branded Profiles—and used Yelp data (e.g., high purchase intent among home‑services searchers) to guide the rollout. Since 2015, franchise locations saw a 133% increase in customer leads and the view‑to‑lead conversion rate more than doubled (roughly 9% to 19%), delivering significantly higher lead volume for franchisees.

The Dwyer Group