Case Study: Patriot Pool and Spa achieves 60–70% of new leads and rapid growth with Yelp

Austin’s Patriots: One Man’s Climb to Small Biz Success with Yelp

Austin’s Patriot Pool and Spa, founded and led by Hal Denbar, set out to grow in a crowded Central Texas market while keeping service quality high. Over seven years the company faced the twin challenges of scaling operations and generating steady leads to support rapid growth (40–70% year-over-year and 26 top technicians added).

Patriot tackled this by digitizing operations and prioritizing fast, transparent customer communication—equipping technicians with iPads, using Slack, surveying customers, and leaning heavily on Yelp (which drives roughly 60–70% of new leads). The result: accelerated growth from a 3-person shop to a 25+ employee company, a strong online reputation, and a dependable lead engine fueled by photos, video, reviews and consistent customer engagement.

Patriot Pool and Spa

Hal Denbar

Patriot Pool and Spa