Case Study: Vivid Games triples organic installs with YellowHead's ASO strategy

Vivid Games - Customer Case Study

Vivid Games, a leading mobile games studio in Poland, launched its new action racing game, Highway Getaway, on Google Play and the Apple App Store. The challenge was to maximize post-launch visibility and organic installs in a highly competitive category, using ASO to improve both store listings and discoverability.

YellowHead implemented a full ASO strategy for Vivid Games, including keyword research, metadata optimization, localized store listings across 25 markets, and ongoing A/B testing of icons and screenshots. The result was a 300% increase in organic daily installs, #1 rankings for relevant keywords, and an average of 5,000 daily installs, with significantly improved conversion and revenue.

Vivid Games

Jan Chichłowski

VP of Marketing