Case Study: VENUE scales UA 4x while boosting ROAS with yellowHEAD

Venue scales UA spend 4x in 6 months with YellowHead

Venue, a calming interior design mobile game, faced significant growth constraints as it prepared to scale its user acquisition (UA) spend beyond $100K per month. The challenges included limited in-house resources, an inefficient UA structure, an over-reliance on Meta, and limited campaign optimization, all of which risked diminishing returns. The company partnered with vendor YellowHead to overcome these hurdles.

YellowHead rebuilt the UA setup by shifting to performance-based models and refining the campaign structure. They diversified channels by expanding into Google and introducing AppLovin, which became a major driver. A new creative strategy focused on authentic, UGC-style content. As a result, Venue scaled its budget by 4x in six months while increasing D7 ROAS by 72% and D30 ROAS by 82%, achieving efficient and diversified growth.

Venue