Case Study: Stardust Casino boosts organic installs with YellowHead ASO

Stardust Casino boosts organic installs 115% with YellowHead

Stardust Casino, a well-established brand in the social casino market, partnered with yellowHEAD to tackle the challenge of increasing its visibility for real money gambling terms and non-branded keywords in the highly competitive mobile casino landscape. The goal was to grow organic traffic and downloads in this regulated market.

yellowHEAD implemented a comprehensive App Store Optimization (ASO) strategy involving regular metadata and seasonal creative updates, continuous keyword research, and competitor analysis. This data-driven approach successfully boosted the casino's organic performance. The results were significant, with yellowHEAD delivering a +115% year-over-year increase in organic installs on Google Play and a +33% increase on iOS, alongside massive growth in ranked keywords and top positions for valuable non-branded search terms.

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