Case Study: Stardust achieves lower CP FTD and higher FTD growth with yellowHEAD's holiday creatives

Stardust boosts FTD 97% in Q4 with YellowHead

The customer Stardust, a gaming company, faced the challenge of achieving its key performance targets during the Q4 holiday season, a period of notoriously high advertising costs (CPMs). Its New Jersey (NJ) market was particularly challenging, consistently performing above its cost-per-first-time-deposit (CPFTD) KPI. The vendor YellowHead was engaged to help navigate this difficult competitive and regulated market.

YellowHead's solution was to create and run dedicated promotional campaigns using only holiday-themed creatives for Halloween and Christmas, while scaling back the existing business-as-usual (BAU) efforts. This strategy drove significant results: Stardust PA ended Q4 with a CPFTD 34% below KPI and saw a 97% increase in first-time deposits (FTD). Most notably, YellowHead managed to bring the challenging NJ market below its KPI in December, achieving a CPFTD 6% lower than target with an 80% increase in FTD. The holiday-themed promotional campaigns consistently outperformed BAU, with PA's Halloween promotions driving a 30% better CPA.

Stardust