Case Study: Sozap increases installs and lowers CPA with YellowHead

Sozap - Customer Case Study

Sozap, the creator of the mobile game Armed Heist, needed help boosting organic installs through App Store Search Optimization, improving conversion rates in the app stores, and lowering CPAs for Facebook paid acquisition campaigns. YellowHead was brought in to support the game’s launch and growth with ASO and PPC expertise.

YellowHead implemented keyword research, store listing localization across 20+ countries, App Store and Google Play conversion testing, and Facebook creative/audience testing. The work drove an 82% increase in installs, a 33% decrease in CPA, a 4x increase in ad spend without hurting ROI, and a 50% uplift in CVR, while also improving global search visibility and organic performance.

Sozap

Rade Prokopovich

Founder & CEO