Case Study: PSafe Boosts Google Play Conversion by 28% with YellowHead ASO A/B Testing

PSafe - Customer Case Study

PSafe, one of the largest Android security and performance app developers, wanted to accelerate the global growth of its DFNDR app by improving Google Play store conversion rates. To tackle this challenge, PSafe worked with YellowHead on app store optimization and A/B testing across key store assets.

YellowHead tested short and long descriptions, the app icon, feature graphic, and screenshots to identify the best-performing combinations. The effort drove a 28% increase in conversion rates, helped DFNDR reach #1 in the Tools category and Top 10 in Google Play’s Top Free Overall Apps, and supported ongoing growth in organic installs.

PSafe

Ram Rao

CMO