Case Study: Metal Storm achieves stronger UA performance and sustainable growth with yellowHEAD

Metal Storm improves Net D7 performance by 15% with YellowHead

The customer, Metal Storm, a high-intensity multiplayer aerial combat game, faced the challenge of rebuilding its user acquisition performance and momentum after an account takeover. The goals were to quickly restore confidence in its growth potential and achieve a 15% improvement in efficiency while reducing reliance on a small set of geos and platforms. yellowHEAD was engaged to address this complex situation.

yellowHEAD implemented a solution that involved re-establishing a strong UA foundation with a blended bidding strategy, expanding to new channels like Google, TikTok, and Snapchat, and introducing AI-enhanced UGC creatives. The results were a 15% improvement in net D7 performance, successful geo expansion that reduced reliance on US markets, and the creation of a more resilient acquisition engine capable of supporting confident budget growth.

Metal Storm