Case Study: Leading Social Casino Company achieves higher installs and ROAS with YellowHead

Leading Social Casino Company - Customer Case Study

Leading Social Casino Company, a social casino developer, wanted to bring in more high-value players for its slots game without increasing ad spend. They needed to grow installs and revenue while maintaining a positive return on ad spend.

YellowHead’s Social Acquisition experts optimized Facebook ad creative and copy, focusing on improving click-through rates at the top of the funnel through A/B testing of headlines, introductions, features, and calls to action. This led to a 50% increase in CTR, a 25% increase in app installs, and a 20% decrease in CPI, helping the customer grow revenue within the same ad budget.