Case Study: Leading Game Developer Company boosts organic installs with YellowHead localized ASO

Leading Game Developer Company - Customer Case Study

Leading Game Developer Company, a European developer of simulation games, turned to yellowHEAD to increase visibility and organic installs for one of its apps across Google Play and the App Store. The challenge was to reach a broader audience beyond the game’s core niche while avoiding cannibalization of the developer’s larger app keywords.

yellowHEAD’s ASO team built a new keyword and localization strategy, expanding into broader search terms, refining genre-specific keywords, and fully localizing listings with adapted graphics, idioms, and engaging narrative copy. With A/B-tested creative updates from yellowHEAD’s in-house studio, the app saw a 55% increase in organic installs on both platforms in 60 days, a 380% average rise in rankings for strategic keywords, and a 190% jump in daily organic installs after localization.