Case Study: GSN Games boosts ROI and FTD acquisitions with YellowHead's creative analysis technology

GSN Games - Customer Case Study

GSN Games, the company behind the popular Bingo Bash social casino app, partnered with YellowHead to increase the number of high-value users and improve new user conversion. Using YellowHead’s creative analysis technology, Alison, the team set out to optimize ad spend and identify which creative elements could drive better performance.

YellowHead ran A/B tests on Bingo Bash ads with and without sound, uncovering a clear performance lift from audio-enabled creatives. The results were strong: 50% higher ROI, 2.1x lower CPI, 1.8x higher new user CVR, and a 50% improvement in FTD CPA, helping GSN Games acquire more valuable players at a lower cost.

GSN Games

Erez Mousseri

VP Marketing