Case Study: Curve boosts user acquisition and AI visibility with yellowHEAD

Curve boosts AI visibility 35.7% with YellowHead

Curve, a digital wallet and payment solution, faced challenges with high user acquisition costs, low conversion rates, and poor organic visibility in competitive European markets. To overcome these hurdles, they partnered with vendor YellowHead to implement a strategic App Store Optimization (ASO) and Generative Engine Optimization (GEO) initiative.

YellowHead executed a comprehensive solution involving the redesign and testing of app store assets, a metadata overhaul, and AI search optimization. The results were significant, including a £2.19 reduction in first transaction costs, a 3.8% improvement in conversion rates for branded searches, and a dramatic increase in organic ranking for key terms. Additionally, YellowHead's GEO strategy increased Curve's brand visibility in ChatGPT responses by 35.7%, securing nearly 4,000 appearances in AI-generated answers.

Curve