Case Study: Club Vegas boosts organic search visibility and installs with YellowHead ASO

Club Vegas - Customer Case Study

Club Vegas by Bagelcode partnered with YellowHead for ASO services to improve search visibility and conversion for its slots app. The challenge was to find creative ways to drive organic traffic beyond highly competitive generic keywords like “slot machines.”

YellowHead built and executed an ASO keyword strategy focused on less competitive long-tail terms such as “new,” “Christmas,” and “2020,” then optimized the app title to capture stronger rankings. As a result, Club Vegas gained 193% more new visitors from search, increased CVR into FTI by 20%, added 20 new keywords in the US Top 10, and saw some keyword CVRs as high as 30%.

Club Vegas

Nir Schlaen

Marketing Director