Case Study: Plexure achieves a class-leading embedded analytics platform with Yellowfin

Plexure unlocks class-leading analytics platform with Yellowfin and Toustone partnership

Plexure, a global mobile engagement solutions provider, needed a better business intelligence solution after its existing Plexure Analytics platform reached its limits. The company wanted to help customers measure and improve marketing performance with stronger dashboarding, data visualization, and embedded analytics, so it partnered with Yellowfin and Toustone.

Yellowfin, with Toustone as delivery and hosting partner, implemented a fully integrated, white-labeled embedded analytics platform hosted on AWS. The solution improved visualization, scalability, and speed to market, helping Plexure accelerate new analytics capabilities and serve customers in over 60 countries, with more than 224 million users on the platform.

Plexure

Mark Bailey

Head of Partnerships