Case Study: Leading Telecommunication Company achieves scalable self-service BI and improved customer insights with Yellowfin

Making Business Intelligence for the telecommunications industry easy

Leading Telecommunication Company faced a rapidly changing, highly competitive market driven by new technologies, bundled services and pricing pressure, and needed a cost‑effective, scalable way to control spending, analyze investments and improve customer and operational insight. To meet this challenge they adopted Yellowfin’s Business Intelligence (BI) solution, using Yellowfin’s personalized dashboards, reporting and analytics for self‑service insight across the business.

Yellowfin implemented intuitive dashboards and analytics across CRM, finance, operations, marketing, HR and product development to monitor churn, customer lifetime value, profitability, network performance and revenue assurance. The Yellowfin deployment delivered real‑time, centralized views that improved decision‑making and operational efficiency and demonstrated scalability (Yellowfin has supported telecom implementations ranging from 50 to 600,000 users), enabling better customer segmentation, reduced wastage and faster response to market changes.