Case Study: Macquarie University achieves competitive advantage and improved reporting with Yellowfin

Macquarie University - Customer Case Study

Macquarie University faced the challenge of turning vast, fragmented operational data into a single trustworthy source to support reporting, research submissions and day‑to‑day decision‑making. To break down silos, make analysis accessible anywhere, and surface high‑quality data for regulatory reporting and strategic planning, the university engaged Yellowfin and its Business Intelligence capabilities to help consolidate and expose its information.

Yellowfin powered Macquarie’s Datamart reporting and analytics platform, delivering a uniform, device‑agnostic interface that lets users independently access timely, high‑veracity data. The Yellowfin‑enabled Datamart improved the quality of teaching and student services, produced more effective marketing campaigns, and strengthened government research and ranking submissions (HERDC/ERA), giving Macquarie a measurable competitive edge through faster, more accurate reporting and analysis.

Macquarie University

Marc Bailey

Chief Information Officer