Case Study: BGL Group achieves faster performance insights and saves a day per week with Yellowfin

Leading insurance firm uses analytics to improve performance

BGL Group, a leading digital distributor of insurance and household financial services (comparethemarket.com, LesFurets.com and several insurance brands), needed faster, more agile analytics to monitor product and channel performance and improve customer journeys. Daily manual extracts and two hours a day spent formatting Management Information left the business slow to respond, so after a six-week selection process and PoC they chose Yellowfin’s BI and analytics platform to replace manual reporting and enable broader self-service access.

Yellowfin delivered secure, enterprise-grade reporting with single sign‑on, two‑factor authentication, dashboards and automated reports (including Excel export) rolled out to about 50 users across Customer Operations, Marketing, eCommerce, Finance and Product. The Yellowfin solution enabled immediate issue detection and faster changes to underperforming channels, removed the MI team from routine meeting leadership, and saved each team roughly one day per week previously spent pulling reports — while also providing a white‑labelled, well‑received reporting capability for affinity partners.

BGL Group

Mark Buckingham

Senior BI Manager