Case Study: Ruralco achieves real-time operational visibility and inventory & labour savings with Yellowfin

How a leading Australian agribusiness enhanced its competitive edge

Ruralco, a leading Australian agribusiness operating across 40 specialist businesses and 500 outlets, faced difficulty extracting timely, trustworthy insights from multiple disparate systems and lacked in‑house BI expertise and structured reporting. To avoid building internal capability, Ruralco engaged Toustone and Yellowfin, deploying the Yellowfin Cloud powered by Toustone to create a single source of truth and deliver visual, actionable analytics across the organisation.

Using the Yellowfin Cloud powered by Toustone, Yellowfin implemented automated, customised interactive dashboards that aggregate all data sources and provide real‑time access to sales, inventory and client rankings for field teams and managers. The Yellowfin solution produced measurable results: 20–30% daily time savings through automated reporting, reduced inventory holdings and improved warehouse efficiency, deferred‑terms analysis that freed working capital, and faster, data‑driven decision making that minimised lost seasonal sales.

Ruralco

Tom Hansen

Chief Information Officer