Case Study: Largest Casinos And Integrated Resort Operator achieves Customer 360 and 700x faster analytics with Yellowbrick Data Warehouse

Yellowbrick Data Warehouse Supports Enterprise’s Leap Into ‘customer 360’ and Digital Transformation

One of the world’s largest casinos and integrated resort operators launched a Customer 360 initiative to unify customer data and improve digital marketing, loyalty, and revenue growth. To support this effort, the company needed a high-performance analytics platform, but its legacy SQL Server data warehouse and Hadoop environment struggled with slow concurrent access, limited analytics performance, and cumbersome manual data loading.

The customer selected Yellowbrick Data Warehouse from Yellowbrick Data to modernize its analytics environment while integrating with Hadoop, Tableau, SAS, and other business-critical systems. The result was dramatically faster loading and querying, including a 700x improvement in query performance, support for 50–100 concurrent users, and stronger customer insights that helped increase efficiency and EBITDA.