Case Study: Melco Resorts & Entertainment achieves 300X faster analytics with Yellowbrick Data Warehouse

Yellowbrick Data Warehouse helps analyze more data, more quickly, for more robust and targeted campaigns

Melco Resorts & Entertainment, a global casino and integrated resort operator, launched a Customer 360 analytics initiative to unify customer data from multiple touchpoints for analysis in Tableau and SAS. However, its legacy SQL Server data warehouse on Hadoop struggled with slow performance, poor scalability, and limited historical data, making it difficult to support concurrent users and effective marketing analytics. To modernize its environment, Melco turned to Yellowbrick Data and the Yellowbrick Data Warehouse.

With Yellowbrick Data, Melco was able to load complex dashboards in seconds instead of minutes, ingest new data rapidly, and give analysts access to the latest information for decision-making. The platform also expanded historical analysis to 4X more data and delivered up to 300X faster queries, helping Melco build more targeted campaigns and monetize seasonality more effectively.

Melco Resorts & Entertainment

Jonathan Ozark

EVP Chief Strategy and Analytics Officer