Case Study: Overstock achieves faster analytics and deeper customer insights with Yellowbrick Data Warehouse

Overstock Achieves Analytic Breakthroughs to Drive Customer Engagement

Overstock, the Salt Lake City online retailer, needed a way to accelerate data science and analytics without overloading its oversubscribed enterprise data warehouse. The company was looking for a faster, more cost-effective platform to support advanced analysis for customer engagement, marketing, and fraud detection.

Overstock implemented the Yellowbrick Data Warehouse from Yellowbrick Data to give its data science team a separate, high-performance analytics environment. The results included 10–50x performance improvements, multi-year campaign reports completed in minutes, analysis of 182 billion rows in under 2 minutes, and a complex fraud-matching workload reduced from weeks to under 3 hours, all while improving productivity and relieving pressure on the production warehouse.

Overstock

Don Boling

Manager