Case Study: NCSolutions boosts CPG ad performance with Yellowbrick Data Platform

NCSolutions analyzes 3M+ UPCs in minutes with Yellowbrick Data

NCSolutions, a company specializing in advertising performance management for CPG brands, needed to analyze billions of rows of sensitive point-of-sale data to deliver timely consumer insights. Their challenge was to perform deep, granular analytics on massive datasets containing over 3 million product UPCs efficiently and securely, while also reducing their cloud costs and management overhead. They turned to the Yellowbrick Data data warehouse platform to address this.

Using the Yellowbrick Data platform deployed in a hybrid model on AWS and in their own data center, NCSolutions was able to process and analyze large batches of product data in minutes instead of hours. This solution allowed them to derive monetizable insights while ensuring sensitive data never left their direct control. The results included a dramatically reduced SLA, lower AWS costs, and the ability to securely share these insights with customers through the Snowflake Marketplace via their CPG Insights Stream data product.

NCSolutions