Case Study: Melco Resorts & Entertainment achieves 300X faster hospitality and casino analytics with Yellowbrick Data

Melco Resorts & Entertainment speeds casino analytics 300X with Yellowbrick Data

Melco Resorts & Entertainment, a global casino and resort operator, launched a Customer 360 initiative but faced performance challenges with their legacy SQL Server data warehouse on Hadoop. The system was too slow for concurrent users, hindered data loads, and limited historical data analysis, which blocked their marketing goals. They turned to the Yellowbrick Data Warehouse to modernize their analytics platform.

By implementing Yellowbrick, Melco achieved a 300x improvement in query speed and could make 4x more historical data available for analysis. The solution provided rapid data ingestion for access to the latest information and the scalability to support more users. These results enabled Melco to build more targeted marketing campaigns and monetize seasonality much more effectively.

Melco Resorts & Entertainment