Case Study: Catalina Marketing achieves 182× faster analytics with Yellowbrick Data

Catalina Marketing enables data scientists and power users with up to 182x better query performance

Catalina Marketing, a global leader in personalized CPG and shopper intelligence marketing, needed to replace its aging Netezza data warehouse as data volumes grew and query performance, stability, and costs became major issues. The company was struggling to process and analyze massive amounts of shopper and purchase data efficiently, including billions of orders and UPC-level transactions.

Catalina Marketing migrated to Yellowbrick Data’s SQL data platform, consolidating workloads and making Yellowbrick its central data hub for analytics and continuous ingestion. With Yellowbrick Data, Catalina achieved 182x faster query performance, 8x faster query concurrency, a 96% reduction in data center footprint, and saved hundreds of thousands in maintenance costs, while enabling faster, more flexible access for hundreds of users.

Catalina Marketing

Luis Velez

Data Engineering Director