Case Study: Catalina Marketing achieves 182x faster analytics with Yellowbrick Data

Catalina Marketing achieves 182x faster analytics with Yellowbrick Data

Catalina Marketing, a global leader in personalized CPG marketing, faced performance limitations and rising costs with its legacy Netezza data infrastructure. Long query times and system instability hindered their ability to process and analyze vast volumes of shopper data efficiently. To overcome this challenge, they sought a new data warehouse solution and selected the Yellowbrick Data Warehouse platform.

By implementing Yellowbrick, Catalina Marketing consolidated its workloads onto a high-performance data platform. The solution delivered a 182x improvement in query performance, reducing runtimes from hours to seconds or minutes, and supported hundreds of users running complex queries simultaneously. This transformation saved hundreds of thousands of dollars in maintenance costs, reduced their data center footprint by 96%, and turned data into a strategic asset for the business.

Catalina Marketing