Case Study: CLM Fireproofing achieves a clearer, more authoritative website with Yellowball

Wordpress Website Rebuild For CLM Fireproofing

CLM Fireproofing, a specialist passive fire protection contractor, needed a website that reflected its evolution towards larger, more sophisticated projects. Their existing site was content-heavy, difficult to navigate, and misaligned with the caliber of clients they were attracting. The challenge for vendor Yellowball was to create a modern, authoritative, and credible digital platform that would appeal to senior construction decision-makers without sacrificing SEO performance.

Yellowball redesigned and rebuilt the website using their Yellowball Lite framework, combining bespoke design for key pages with scalable modular templates. The solution streamlined the user experience, improved navigation, and established a stronger visual hierarchy centered around CLM's "Safety by Design" proposition. The result was a faster, more authoritative website that clearly communicates the company's expertise. The new scalable WordPress platform positions CLM for its next phase of growth and provides a significantly improved experience for its target audience.

CLM Fireproofing