Case Study: SMMT achieves a modern, scalable digital platform with Yellowball

SMMT modernizes its digital platform for 800+ automotive businesses with Yellowball

The Society of Motor Manufacturers and Traders (SMMT), a leading UK automotive trade association, faced challenges with an outdated and cluttered website that was difficult to navigate. They partnered with Yellowball to create a modern, scalable digital platform that would improve user experience and content accessibility for their members and stakeholders.

Yellowball designed and developed a bespoke WordPress website featuring intuitive navigation, an advanced search function, and a dynamic media centre. The solution streamlined user journeys and provided a flexible, scalable CMS. As a result, SMMT's new website strengthened its industry influence with improved engagement and resource access, supported by Yellowball's ongoing web support and SEO services.

Society of Motor Manufacturers and Traders (smmt)