Case Study: Shape A Life builds a distinctive purpose-led careers brand and website with Yellowball

Shape a Life

Shape a Life, a graduate careers programme focused on placing people in long-term roles working with young people, needed to differentiate itself from traditional recruitment platforms. Their challenge was to avoid looking like another corporate job board and to communicate a purpose-driven career pathway. They also needed a website that could speak to two distinct audiences: graduates and partner organizations. The vendor, Yellowball, was engaged to address this with a new brand and web design.

Yellowball created a human and approachable brand identity with a distinctive color-coded system for different sectors. They built a bespoke homepage on their Yellowball Lite framework to tell the programme's story and guide users with a multi-route contact form. The result was a distinctive digital home that clearly communicates Shape a Life's purpose, providing clear journeys for both audiences and a scalable site ready to grow into a knowledge centre.

Shape A Life