Case Study: Arcangel achieves a more immersive, search-led visual archive website with Yellowball

Arcangel launches a refined image-led website with Yellowball

Arcangel, a premium visual archive serving creative professionals, faced the challenge of a dated website that no longer reflected the quality of its collection or supported its key user journeys. The site needed to be more visually striking and artistically credible while simplifying search and conversion paths for both image buyers and potential contributors. Yellowball was commissioned to redesign and rebuild the information site to meet these creative and functional goals.

Yellowball created a bespoke WordPress website with an immersive, image-led design that integrates the Orange Logic platform for key workflows. The solution placed large-format photography and seamless search at the center of a cinematic experience. The result is a refined, gallery-like digital platform that elevates the Arcangel brand, provides clearer routes into the archive, and delivers more persuasive journeys for contributors, all while connecting into the existing licensing ecosystem.

Arcangel