Case Study: The MeatEater enhances content discovery and community engagement with Yellow

The MeatEater streamlines content search with Yellow in 2020-present

The MeatEater, a company founded by Steven Rinella focused on hunting and fishing content, partnered with Yellow to update its website and build a stronger community. Their challenges included migrating from a restrictive WordPress setup that couldn't properly distinguish content types and implementing a more powerful search solution to replace the limited Google Search integration.

Yellow solved these challenges by migrating the site to Contentful CMS, which allowed for proper content structuring and data validation. They also implemented Elasticsearch to create a flexible, unified search across all content types. The solution provided a seamless experience for users to manage their profiles and engage with content, successfully combining the site's blog, video, podcast, and e-commerce products into a cohesive community platform.

The MeatEater