Case Study: Ward & Barnes, P.A. achieves 429 leads and rapid growth with Yellow Pages

Ward & Barnes, P.A. - Customer Case Study

Ward & Barnes, P.A., a young law firm in Pensacola, Florida, needed a fast way to generate new clients and build steady caseloads despite having no name recognition and strong competition. Yellow Pages helped them reach local prospects early in their launch with The Real Yellow Pages print advertising.

Using Yellow Pages print ads in The Real Yellow Pages, Ward & Barnes ran large full-color placements with trackable phone numbers to measure performance. The campaign generated 429 leads over the past year, accounted for more than one-third of their calls, and delivered the highest ROI of all their marketing channels, helping the firm grow from 2 employees to 7 and purchase its own office building.

Ward & Barnes, P.A.

Austin Ward

Attorney