Case Study: Service Station Equipment achieves more local leads with Yellow Pages

Service Station Equipment - Customer Case Study

Service Station Equipment, Inc. needed practical marketing support to reach three different audiences across Connecticut, Rhode Island, and Massachusetts. With three separate businesses sharing one website, owner Martin McKinney needed a stronger online presence, better brand reputation management, and more traffic to help generate leads. Yellow Pages helped address these needs with digital business profiles and online search advertising.

Yellow Pages implemented yp.com business listings for each of the three businesses and ran targeted search ads within a 50-mile radius, with seasonal adjustments for businesses like Irish Springs Pool Water. The results included an average of 15 leads per month from ypSearch and yp.com, increased traffic to the central website, and a reported total of 168 delivered leads, helping maintain a steadier flow of business throughout the year.

Service Station Equipment

Martin McKinney

Owner