Case Study: Gentle Dental Associates grows new patient calls with Yellow Pages

A Yellow Pages Case Study

Preview of the Gentle Dental Associates Case Study

Gentle Dental Associates - Customer Case Study

Gentle Dental Associates, a long-running dental practice in Ann Arbor, Michigan, faced the common challenge of overcoming patient anxiety and the stigma many people associate with visiting the dentist. To help attract new patients and build trust in the local community, the practice partnered with Yellow Pages, using both print and digital marketing services.

With Yellow Pages’ print and digital combination, Gentle Dental Associates was able to reach people searching for local dental care across multiple channels. The practice says YP is responsible for most of its new customers, generating about 130 calls and around 100 new patients each month, with patients consistently saying they found the office through Yellow Pages.


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Gentle Dental Associates

Felicia Dorrough

Office Manager


Yellow Pages

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