Case Study: Capt. Anderson's Restaurant drives steady calls and off-season sales with Yellow Pages

Capt. Anderson's Restaurant - Customer Case Study

Capt. Anderson’s Restaurant and Waterfront Market, a destination seafood restaurant in Panama City Beach, FL, worked with Yellow Pages to help drive steady traffic, boost gift card sales, and secure private event bookings. Because the restaurant is open only eight months a year, it needed marketing support to fill its 700-seat dining room consistently from February through November and stay visible during the off-season.

Yellow Pages implemented a tailored mix of direct mail offers, print ads in The Real Yellow Pages, search engine marketing, and call reporting, supported by a longtime marketing consultant. The results included an average of 400 calls per month during peak season, with search engine ads generating 75% of total phone calls, while gift card sales, event leads, and reservations continued throughout the three-month off-season. The campaign also produced 2,421 total delivered leads.

Capt. Anderson's Restaurant

Jimmy Patronis

Co-Owner