Case Study: Sayurbox improves CSAT and customer support with Yellow Messenger

Sayurbox - Customer Case Study

Sayurbox, an Indonesian grocery platform founded in 2016, was struggling with a high volume of incoming customer queries and limited agent availability. To improve customer support and engagement, it worked with Yellow Messenger on an omnichannel virtual assistant across WhatsApp, email, mobile app, and web.

Yellow Messenger built a digital assistant that helps customers place, track, and confirm orders, including COD payment via Sayurbox’s API, while also resolving queries by searching multiple systems for the best match. The solution improved self-service, reduced cart abandonment, and boosted customer satisfaction by 45%.

Sayurbox