Case Study: Asian Paints improves dealer self-service and multilingual support with Yellow Messenger

Largest Paint Manufacturing Company - Customer Case Study

Yellow Messenger worked with India’s largest paint manufacturer to improve how distributors and dealers accessed critical business information. The company needed a better way to automate its service desk, reduce customer effort, and scale support across channels and regions.

Yellow Messenger implemented a multilingual on-demand service bot across WhatsApp, PWA, and the website, enabling users to query order history, track ongoing orders, and check invoice status in more than 55 languages. The solution improved self-service availability and user engagement, with support available 24/7 and 0% reduction in critical call volume reported in the case study.