Case Study: Domino’s cuts resolution time by 70% with Yellow Messenger

Domino's - Customer Case Study

Yellow Messenger worked with Domino’s, the pizza delivery company, to improve customer experience and support for its 30-minute delivery promise in India, especially as home delivery demand surged during the pandemic. Domino’s needed to streamline order placement, order tracking, and special requests while keeping costs low and ensuring fast payback on technology investment.

Yellow Messenger implemented an omnichannel virtual assistant across the website, PWA, mobile apps, and WhatsApp to handle order queries, detect returning customers, manage special requests, collect feedback, and drive repeat orders with offers and promotions. The solution powered millions of conversations, reduced live agent costs, and cut resolution time by 70%, while delivering high bot accuracy and faster, mostly automated customer support.

Domino's

Pranshu Rastogi

Business Unit Head