Case Study: Bajaj Finserv boosts revenue and customer experience with Yellow.ai

Bajaj finserv - Customer Case Study

Bajaj Finserv partnered with Yellow Messenger to stand out in India’s crowded financial services market by improving customer experience while keeping costs under control. The company needed a way to support customers across the full lifecycle and differentiate itself through faster, more convenient service and engagement.

Yellow Messenger implemented a multilingual virtual assistant, BLU, across five channels including website, PWA, WhatsApp, Alexa, and Google. The solution integrated with Bajaj Finserv’s CRM and billing systems, handled customer support, engagement, and commerce, and also enabled voice bot services for servicing and renewals. The impact was significant: BLU became a core part of web sales and services, contributed to over $100M in sales in 2020, and helped streamline operations at scale.

Bajaj Finserv

Hitesh Sindwani

National Head - Customer Experience, service delivery and Web Sales