Case Study: Waverly builds a thriving South Charlotte shopping center with Yellow Duck Marketing

Waverly grows Facebook to 7,600+ followers with Yellow Duck Marketing

The customer, Waverly, is a major shopping center and multi-use development in South Charlotte. Its developers, Childress Klein and Crosland Southeast, faced the challenge of informing the community about a $200M rezoning and development project while also creating a modern brand. They turned to vendor Yellow Duck Marketing for strategy, research, and branding to address this.

Yellow Duck Marketing implemented a comprehensive solution including public relations, community outreach, and the creation of the Waverly brand. They managed all marketing, from groundbreaking to grand opening ceremonies, and built a strong social media presence. The results were highly successful; retail leasing was completed ahead of schedule, the center remains fully leased, and its social channels grew to over 7,600 Facebook and 3,700 Instagram followers. Yellow Duck continues to provide ongoing support, making Waverly one of the most desirable locations in its market.

Waverly