Case Study: Steak 48 boosts brand awareness and reservations with Yellow Duck Marketing

Steak 48 drives 43 media pieces and $957M reach with Yellow Duck Marketing

Yellow Duck Marketing was hired by Steak 48, a restaurant owned by Prime Steak Concepts, to handle its community and public relations. The challenge was to integrate the new Charlotte location into the local community and endear it to nonprofits and their high-net-worth donors, with a specific goal of building significant brand awareness through a major philanthropic event.

The solution involved creating and promoting a fully underwritten charity buyout event for The HEARTest Yard Foundation. Yellow Duck Marketing executed a targeted PR strategy that secured 43 pieces of coverage, achieving a total audience of 957 million and 1.37 million views. This effort resulted in Steak 48 selling out the event, seeing an immediate uptick in reservations, finishing the year over double digits above their revenue goal, and becoming the top-grossing restaurant in Charlotte.

Steak 48