Case Study: Rivington drives sustained sales momentum with Yellow Duck Marketing

Rivington drives 4 sales and 240 leads with Yellow Duck Marketing

The customer, Rivington, a master-planned community joint venture, faced the challenge of maintaining sales momentum throughout its six-year sales cycle. They needed a tightly-coordinated marketing campaign and sales collateral to convey the community's lifestyle to potential buyers. Yellow Duck Marketing was engaged to provide a comprehensive solution.

Yellow Duck Marketing implemented an integrated strategy including branding, a brochure website, print collateral, and grand opening events. The solution featured a nature-inspired brand identity, targeted digital advertising, SEO, and a marketing automation CRM for lead nurturing. The campaign successfully generated four immediate sales, 240 leads, and won a Gold MAME Award for Best Campaign, helping increase sales prices ahead of proforma.

Rivington