Case Study: One South boosts occupancy and tenant interest with Yellow Duck Marketing

One South boosts occupancy to 90% pre-leased with Yellow Duck Marketing

One South, a commercial real estate firm, faced the challenge of filling major vacancies in their newly acquired 40-story office tower in Uptown Charlotte. They needed to create buzz and promote the building to prospective tenants to recoup a $7 million investment in renovations, especially following the impact of COVID-19 on office space demand. Yellow Duck Marketing was engaged to manage public relations and community outreach.

Yellow Duck Marketing developed a strategic PR plan that included community activations, partnerships with local organizations, and media relations. They secured significant coverage in top media outlets, resulting in an estimated 4.5 million views. This successful campaign generated new momentum, leading to a dramatic increase in occupancy from 35% to over 90% pre-leased.

One South