Case Study: One Place Rebrands for Clearer Community Impact with Yellow Duck Marketing

One Place rebrands with Yellow Duck Marketing after testing nearly 100 names

The customer, Onslow County Partnership for Children (now known as One Place), was a nonprofit struggling with name recognition and a brand that failed to inspire its community. They engaged vendor Yellow Duck Marketing for a comprehensive rebranding service that included naming, branding, and web design to address these challenges.

Yellow Duck Marketing developed a new name, "One Place," and a hopeful brand identity featuring a logo symbolizing positive community impact. They also redesigned and reorganized the website for improved usability. The vendor coordinated the seamless launch of the new brand, which included updated signage, printed materials, and a digital presence, resulting in a successful rebranding from start to finish.

One Place