Case Study: Charlotte Water improves municipal outreach and project communication with Yellow Duck Marketing

Charlotte Water completes 20+ design-build projects with Yellow Duck Marketing

Yellow Duck Marketing partnered with Charlotte Water, the largest public water and wastewater utility in the Carolinas, which required a strategic partner for community outreach and communications across numerous design-build projects. The challenge was to proactively inform all stakeholders and overcome unique obstacles for each project with transparent communication to keep the public informed and projects on track.

The solution involved Yellow Duck Marketing creating a tailored public outreach strategy, serving as a community liaison and providing a central point for project information. The vendor also delivered branding and graphic design services for special projects. This approach led to a widespread decrease in customer complaints and increased public engagement with meetings and digital tools.

Charlotte Water