Case Study: Signare London builds a luxury ecommerce brand with Yellow Circle

Signare London launches a dedicated ecommerce experience for 25-50 shoppers with Yellow Circle

Signare London, the high-fashion sister brand of Signare Tapestry, approached vendor Yellow Circle with the challenge of launching a new, more luxurious range. They needed a completely new brand identity and an online presence that would both leverage the quality associated with their sister brand and stand on its own in the crowded fashion market to attract a new target audience and retailers.

Yellow Circle began by developing a brand strategy to define Signare London's identity, culminating in the "Carry Your Story" tagline. They then created a full brand identity and a sleek, modern ecommerce website designed for a seamless user journey. The site prominently features lifestyle imagery and includes a dedicated portal for trade customers. As a result, Yellow Circle provided Signare London with the foundational brand strategy, identity, and dedicated online experience needed to disrupt their market, with the client highly recommending their attentive service.

Signare London